◆ for paid media professionals

The headquarters
for paid media professionals.

One place to plan, strategize, and run the actual business of paid media — budgets, performance, assets, audits, all of it. Built one room at a time, each best-in-class at its one job.

Try BudgetHQ, live now → See the HQ family
budgethq — reporting & pacing
Budget, Q3
$482K
Spend to date
$318K
Pacing
On track
Forecast model
Auto
◆ the hq family

One HQ, built room by room.

We could rush out five average tools at once. We're doing the opposite — building each one properly, in order, starting with the one paid media teams need most on a day-to-day basis.

● live now

BudgetHQ

Plan budgets, tag spend by how your business actually thinks (product, region, funnel — not just platform), and track pacing with forecasting that adapts as you go.

Try BudgetHQ →
coming soon

PerformanceHQ

Campaign and creative performance, read alongside the budget it came from — one view instead of six exports stitched together.

coming soon

VaultHQ

One organized, secure home for creative assets, contracts, and every reporting file you'd otherwise dig for in someone's inbox.

coming soon

FocusHQ

The workspace for the work before the work — planning and strategy, before a single dollar goes out the door.

coming soon

AuditHQ

Account and structure audits — the health check every paid media account needs, without the manual spreadsheet.

◆ budgethq — the first room

Real budget pacing, not a flat average pretending to forecast.

Most budget tools divide spend-to-date by days elapsed and call it a forecast. BudgetHQ was built by someone who actually manages paid media budgets for a living — every feature exists because a real spreadsheet couldn't do it well enough.

Forecasting that adapts

Auto blends your long-run rate with the last 7 days, leaning on whichever is more trustworthy as they diverge — no flat cumulative average diluting a real budget change for weeks.

Every platform, one pacing view

Native sync with Google Ads, Meta, LinkedIn, and Microsoft Advertising, plus CSV and spreadsheet import for everything else — one number instead of six tabs.

Segmented your way

Budget by product, region, funnel stage, or any dimension your business actually runs on — not just the platform's own campaign structure.

Built for real budget shapes

Committed lump-sum spend, seasonal spikes, day-of-week seasonality — handled directly, instead of reading as false alarms in your pacing status.

◆ how we build

Built deliberately. Not all at once.

It would be easy to ship five thin tools in a rush and call it a platform. We're doing this in order instead — get one tool genuinely right, let real people use it, then build the next. BudgetHQ is the first room in the HQ. It won't be the last, but it had to be the first one done properly.

Start in the one room that's finished.

BudgetHQ is live — plan your budgets, connect your ad accounts, and see real pacing today.

Try BudgetHQ →